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    Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers PDF




    by Tim Halloran : Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

    ISBN : #1118611284 | Date : 2014-01-07

    Description :

    PDF-92316 | A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marke… Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers


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    [Pub.17BQB] Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers PDF | by Tim Halloran


    Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers by by Tim Halloran

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